Solutions

Marketing is both an art and science. We help clients expand their operating territory and exceed their business goals by using well-crafted data analysis techniques. Our goal for each of our clients is to:

• Formulate a sound understanding of  marketplace dynamics– Market Research and Analysis
• Understand and surpass competition – Competitive Intelligence
• Extract the voice of the consumer to create the ultimate experience – Consumer Focused Research
• Leverage the inherent power of  your company’s performance based data – Financial Analysis

Powerhouse Marketing combines essential elements from each of the above listed categories to create the FUEL™ method. Our exclusive FUEL™ method allows your company to develop solutions that increase profitability and market share.

FUEL™ Method:

• Situational analysis (commonly referred to as SWOT)
• PEST analysis (Political, Economic, Socio-cultural, and Technological)
• Positioning analysis
• Feasibility analysis
• Market segmentation
• Marketing mix optimization

Competitive Intelligence - Strategic/Operational/Tactical Intelligence Models

• Industry analysis
• Competitor profiling/analysis
• Competitor benchmarking

Consumer Focused Research

• Consumer market research
• Consumer satisfaction studies
• Consumer attitude assessment
• Consumer loyalty program assessment

Financial Analysis

• Data analysis/reporting
• Cost control analysis
• Pricing analysis
• Sales forecasting/analysis
• ROMI ( Return on Marketing Investment)